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Understanding Digital Cultural Assets: A New Era Beyond NFTs

  • Writer: Roey Nickelsberg
    Roey Nickelsberg
  • May 12
  • 3 min read

Updated: Sep 8

Before I answer that, let me ask you something, what comes to mind when you hear the term NFT? Maybe you think of those digital art pieces that were hot and now... not. Or it might evoke thoughts of hype, investment opportunities (or scams), or perhaps just something that never made much sense in the first place.


The Meaning Behind NFTs


The first time I looked it up, I found that NFT stands for Non-Fungible Token but even then, I still felt puzzled. After digging a little deeper, I learned that fungible is primarily used in finance and means something interchangeable or identical. Hence, non-fungible refers to something unique.


Initially, the concept didn’t click until someone explained a practical use case, like digital art. The idea that you can create uniqueness and proof of authenticity in the digital realm, essentially a “digital original”, is a fascinating technological advancement. This innovation allows us to translate the notion of collecting unique cultural artifacts into the digital space.


The Essence of Collecting


But is collecting merely about finance? And is using a financial term truly the best way to describe the world of digital collectibles? I don’t think so. The value of collectibles arises from a mixture of supply and demand, but it also stems from deeper, more abstract roots tied to our humanity. The demand emerges from people wanting to gather items that reflect something personal: a connection to culture, sports, music, art, and more. Thus, the value isn't solely dictated by an object's uniqueness.


Graphic showing the broad range of NFT applications, questioning its relevance for digital cultural artifacts.
NFTs have become a universal label for digital content, but does the term really capture the cultural and historical value of digital artifacts?

Despite the insights mentioned, the term NFT has gained wide recognition. But it has birthed an additional issue: NFT is a catch-all term. It now encompasses everything from art to music, tickets, in-game items, financial tools, and contracts. It stands as a technical label rather than a meaningful category, and it fails to encapsulate the entire narrative, especially when discussing cultural heritage, history, or identity.


The Questions We Face


That got us thinking:


  • Is “NFT” really the right way to describe our digital collectibles?

  • Will that term effectively convey our message?

  • Or will we get lost in the ever-growing sea of NFT projects?

  • Will our community truly grasp what we’re building, based solely on the label we use?


At LUCY, we sought a clearer, more relatable way to depict our digital cultural artifacts, a term that wouldn’t necessitate a glossary. Something intuitive. We wanted everyone, everywhere, to understand what we’re building instantly.


Introducing Digital Cultural Assets


That’s how we arrived at the term Digital Cultural Assets, or DCAs (shoutout to Chen Schatzberger, one of our team members, who coined the term ✨).


DCAs better reflect what these are: digital bridges connecting the physical and virtual worlds of culture. They encapsulate human stories and cultural heritage, bringing them into the digital world while preserving their unique, real-world value. DCAs empower anyone to learn about ancient civilizations, connect with powerful narratives, and collect cultural objects, in a way that’s both meaningful and respectful.


A New Purpose in Collecting


They represent a kind of social evolution, shifting from the negative perceptions of collecting cultural heritage to a celebrated act that connects you to culture. By owning these assets, you become an active participant in preserving history and in shaping the very culture you engage with.


While NFT helped define the digital collectible landscape, we believe it’s time to evolve the language, to something more practical and human centered. For us, that’s DCA.


The Future of Cultural Collectibles


As we venture into this new terrain, it’s essential to reflect on what lies ahead. What features will DCAs possess that NFTs lack? How will we enhance user experience and foster a connection between the digital and physical realms?


Educational Opportunities


One area where DCAs can excel is through education. Imagine a platform where users not only collect but also learn about the history and significance of each asset. This fosters a deeper appreciation and understanding of culture among collectors.


Building a Community


Furthermore, promoting community engagement is vital. By allowing users to share their stories related to specific cultural artifacts, we can cultivate connections and shared experiences, enhancing the value of the assets beyond monetary terms.


Sustainable Practices


As we formulate our strategies, sustainability should be at the forefront. The push towards eco-friendly practices in the digital asset domain is crucial. How can we ensure that the creation and transaction of these assets leave a minimal footprint on our environment?


So while NFT played a significant role in shaping the conversation around digital collectibles, it’s clear that a paradigm shift is on the horizon. For us, it starts with DCAs.


What do you think the next evolution of this space will be?

 
 
 

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